News, Insights and Highlights from the world of Social Marketing

Moontoast’s Marcus Whitney Named CTO of the Year by the Nashville Technology Council

by Tim Putnam
November 5, 2012 at 11:17 PM

BOSTON, Mass. and NASHVILLE, Tenn. – November 5, 2012
the emerging leader in social marketing, social commerce and social
analytics software, announced that its
Co-Founder and CTO Marcus Whitney has been
recognized by the Nashville
Technology Council
with a
“Chief Technology Officer of the Year” award which honors the region’s
most promising and accomplished technologists.

co-founded Moontoast in 2008 as a social knowledge base platform provider and
was instrumental in developing the company’s comprehensive social marketing and
analytics suite that exists today. With more than $10 million in funding and
clients such as Procter and Gamble, Ford, Kirkland’s and Universal, Moontoast
continues to raise the bar for social media marketing.

to launching Moontoast, Whitney served as a partner and Director of Technology
at Emma (, a unique email marketing company focused on
innovative creative approaches and exceptional customer service. He and his
team built Emma’s entire email marketing platform from the ground up, enabling
Emma to become a multi-million dollar business and grow its customer base to
over 10,000 customers in his four-year tenure.

an honor to be recognized by the Nashville technology community in this way,”
said Whitney. “It’s been a great year for the company and this recognition is a
testament to Moontoast’s leadership in social marketing and analytics – and our
customers’ innovation in social.”

Whitney and the
other NTC technology award winners were honored on October 23 at the
2012 Tech Awards Gala. Images of the Red Carpet Walk
and the Awards Program are
available online.

Follow Moontoast


Twitter: @moontoast



About Moontoast

Moontoast is an
emerging leader in social marketing, social commerce and social analytics.
Moontoast’s Social Activation Engine enables brands to effectively focus their
social efforts on relationships, relevancy and results through a library of
social engagement and commerce applications distributed on Facebook, Twitter,
Pinterest, blogs and affiliate websites. Brands can directly measure social and
transactional results using Moontoast’s patent-pending Social Analytics Suite.
Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce,
and Billboard Magazine called Moontoast a “Top Startup of 2011.” For more
information, visit