Companies drive lead generation, email acquisition and product sales through Facebook, Twitter
and distributed websites for Internet Retailer Top 500 merchants.
IRCE 2012 – Chicago, IL June 5, 2012 – Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, and Moontoast, a leading provider of social activation applications and analytics, today announced a partnership that integrates Moontoast’s Social Activation Engine with Mercent Retail™. Through the partnership, Mercent and Moontoast will provide leading brand name retailers with the ability to drive online sales and profits through robust social media, interaction and commerce.
Moontoast’s Social Activation Engine will be integrated with the award-winning Mercent Retail™ platform, enabling leading retailers to drive lead generation, email acquisition, and product sales through social networks, ad networks, and affiliate websites.
“Mercent is a trusted, leading technology company that enables retailers to profitably reach and convert more shoppers online,” said Blair Heavey, CEO of Moontoast. “We are pleased and excited to help Mercent customers to be able to seamlessly use Moontoast’s Social
Activation Engine and social apps to improve their social reach and engagement while delivering meaningful customer acquisition and sales through social networks, including sites such as Facebook, ad networks, and affiliate sites.”
According to Mercent CEO Eric Best, “We’re excited to partner with Moontoast to offer Mercent clients a dynamic, proven and revenue-generating social media platform. This partnership expands channel reach and product capabilities Mercent offers
to its portfolio of brand name retailers and we look forward to driving even greater revenue and profits for this growing base.”
Moontoast’s platform is based on four stages of fan activation – discovery, interaction, transaction, and endorsement – to give “fans” relevant content while giving online marketers the ability to interact and transact with consumers through a series of powerful apps distributed to engage users on social networks, ad networks and websites. Moontoast’s Social Analytics provides online marketers rich intelligence on the relationships between social reach, engagement and transactions with fans, enabling marketers to achieve meaningful business results. Retailers will have direct access to Moontoast’s patent-pending Social Analytics Suite, which provides rich data that ties social
activity to interaction and revenue, improving social performance and measuring Return on Fan™. Moontoast Social Analytics delivers critical insights to help better understand relationships, relevancy, and results.
Mercent optimizes retail product and offer visibility across leading shopping destinations that include online marketplaces Amazon.com and eBay; paid search platforms Google AdWords and Microsoft AdCenter; product ad platforms Google Shopping, Google Product Listing Ads (PLA) and Amazon Product Ads; comparison shopping engines
(CSEs); affiliate networks; and social and mobile shopping channels. The Mercent Retail™ platform complements product ad placement with deep retail analytics and business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Mercent’s proprietary tools allow retail marketers to take action on these real-time insights.
Moontoast and Mercent are attending and exhibiting at Booths #132 and #529 respectively, speaking and blogging at the world’s largest eCommerce tradeshow in the nation – Internet Retailer Conference & Exhibition (IRCE), which is being held at the McCormick Place West in Chicago June 5-8, 2012.
To learn more about Mercent’s complete product portfolio, or for an in-person demo of Mercent Retail for Google Shopping at IRCE, please contact Mercent at 206-832-3900 or firstname.lastname@example.org. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
To see Moontoast in action or schedule an in-person demo of the Social Activation Engine and Social Analytics Suite at IRCE, contact Moontoast at email@example.com. To learn more about how Moontoast helps brands activate their fans, please visit www.moontoast.com or contact Mercent.
Mercent is an industry-leading retail technology company that drives product advertising, merchandising and business intelligence solutions to ensure merchants are visible, competitive, and profitable where consumers shop online. The company is integrated with the most popular online marketing and shopping channels and serves more than 400 retail brands including Redcats, 1-800-Flowers,
HSN, GUESS?, Office Depot, Home Depot, Bloomingdale’s, Microsoft, and Liberty brands. The company founded by Amazon.com veterans is based in Seattle, WA. For more information visit www.mercent.com.
Moontoast is an industry leader in social marketing, social commerce and social analytics. Moontoast’s Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of engagement and commerce applications. Brands can directly measure social and transactional results using Moontoast’s patent-pending Social Analytics Suite. Moontoast is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. With Moontoast, brands activate their fans to interact in Facebook and Twitter and content networks where the brand is a beacon. For more information, visit www.moontoast.com.