Press | Moontoast | The Leader in Social Marketing, Social Analytics and Social ROI

Companies drive lead generation, email acquisition and product sales through Facebook, Twitter
and distributed websites for Internet Retailer Top 500 merchants.

IRCE 2012 – Chicago, IL June 5, 2012 – Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, and Moontoast, a leading provider of social activation applications and analytics, today announced a partnership that integrates Moontoast’s Social Activation Engine with Mercent Retail™. Through the partnership, Mercent and Moontoast will provide leading brand name retailers with the ability to drive online sales and profits through robust social media, interaction and commerce.

Moontoast’s Social Activation Engine will be integrated with the award-winning Mercent Retail™ platform, enabling leading retailers to drive lead generation, email acquisition, and product sales through social networks, ad networks, and affiliate websites.

“Mercent is a trusted, leading technology company that enables retailers to profitably reach and convert more shoppers online,” said Blair Heavey, CEO of Moontoast. “We are pleased and excited to help Mercent customers to be able to seamlessly use Moontoast’s Social
Activation Engine and social apps to improve their social reach and engagement while delivering meaningful customer acquisition and sales through social networks, including sites such as Facebook, ad networks, and affiliate sites.”

According to Mercent CEO Eric Best, “We’re excited to partner with Moontoast to offer Mercent clients a dynamic, proven and revenue-generating social media platform. This partnership expands channel reach and product capabilities Mercent offers
to its portfolio of brand name retailers and we look forward to driving even greater revenue and profits for this growing base.”

Moontoast’s platform is based on four stages of fan activation – discovery, interaction, transaction, and endorsement – to give “fans” relevant content while giving online marketers the ability to interact and transact with consumers through a series of powerful apps distributed to engage users on social networks, ad networks and websites. Moontoast’s Social Analytics provides online marketers rich intelligence on the relationships between social reach, engagement and transactions with fans, enabling marketers to achieve meaningful business results. Retailers will have direct access to Moontoast’s patent-pending Social Analytics Suite, which provides rich data that ties social
activity to interaction and revenue, improving social performance and measuring Return on Fan™. Moontoast Social Analytics delivers critical insights to help better understand relationships, relevancy, and results.

Mercent optimizes retail product and offer visibility across leading shopping destinations that include online marketplaces Amazon.com and eBay; paid search platforms Google AdWords and Microsoft AdCenter; product ad platforms Google Shopping, Google Product Listing Ads (PLA) and Amazon Product Ads; comparison shopping engines
(CSEs); affiliate networks; and social and mobile shopping channels. The Mercent Retail™ platform complements product ad placement with deep retail analytics and business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Mercent’s proprietary tools allow retail marketers to take action on these real-time insights.

Moontoast and Mercent are attending and exhibiting at Booths #132 and #529 respectively, speaking and blogging at the world’s largest eCommerce tradeshow in the nation – Internet Retailer Conference & Exhibition (IRCE), which is being held at the McCormick Place West in Chicago June 5-8, 2012.

To learn more about Mercent’s complete product portfolio, or for an in-person demo of Mercent Retail for Google Shopping at IRCE, please contact Mercent at 206-832-3900 or hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

To see Moontoast in action or schedule an in-person demo of the Social Activation Engine and Social Analytics Suite at IRCE, contact Moontoast at sales@moontoast.com. To learn more about how Moontoast helps brands activate their fans, please visit www.moontoast.com or contact Mercent.

About Mercent

Mercent is an industry-leading retail technology company that drives product advertising, merchandising and business intelligence solutions to ensure merchants are visible, competitive, and profitable where consumers shop online. The company is integrated with the most popular online marketing and shopping channels and serves more than 400 retail brands including Redcats, 1-800-Flowers,
HSN, GUESS?, Office Depot, Home Depot, Bloomingdale’s, Microsoft, and Liberty brands. The company founded by Amazon.com veterans is based in Seattle, WA. For more information visit www.mercent.com.

About Moontoast

Moontoast is an industry leader in social marketing, social commerce and social analytics. Moontoast’s Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of engagement and commerce applications. Brands can directly measure social and transactional results using Moontoast’s patent-pending Social Analytics Suite. Moontoast is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. With Moontoast, brands activate their fans to interact in Facebook and Twitter and content networks where the brand is a beacon. For more information, visit www.moontoast.com.

Moontoast creates social and mobile marketing apps that help brands better engage with fans and drive new customer acquisition.

[Boston, MA] – [June 4, 2012] – Moontoast announced today it was recognized by the Facebook® Preferred Marketing Developer (“PMD”) team and accepted as a Facebook PMD. Moontoast develops social and mobile interactive experiences that load directly in the Facebook news feed or through Sponsored Stories, enabling brands to more effectively acquire, engage and transact with fans directly.

Facebook marketing helps brands connect with existing customers create relationships with new customers.. Moontoast’s Social Activation Engine is based on the four stages of fan activation – discovery, interaction, transaction, and endorsement – to give people relevant content while providing online marketers the ability to interact and transact with consumers through a series of powerful apps. Moontoast’s Social Analytics provide online marketers with intelligence insights to see clear connections between social reach, engagement and transactions with fans, enabling marketers to achieve meaningful business results.

Moontoast is a market leader in social engagement, social commerce, and social analytics. Moontoast’s socially distributable marketing applications and patent-pending social analytics facilitate social marketing and help brands drive lead generation, email acquisition, and product sales.

To be accepted into the PMD program, Moontoast had to demonstrate unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook’s native tools. As a Preferred Marketing Developer, Moontoast will further enhance its clients social solutions by benefiting from access to the Facebook platform’s APIs, the Facebook Mobile Platform, and guidance from the PMD community.

“We are very excited to have qualified for the PMD program which recognizes Moontoast’s approach to social marketing and social analytics,” said Blair Heavey, Moontoast CEO. “The program will enable Moontoast to add additional social context and features to our product which will improve our clients’ ability to reach and engage their audience with relevant content and measure the results.”
Moontoast clients have achieved impressive returns within the Facebook platform, including:

• Average 69% lift in new fan acquisition

• Average 6.75x greater engagement

• As high as 18% conversion for product transactions

• 75% to 90% new customer acquisition rates

Moontoast’s clients include global and Fortune 500 brands like Procter & Gamble, Time Inc., Simon & Schuster, and Universal Music. Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce, and Billboard Magazine called Moontoast a “Top Startup of 2011”.

The Facebook Preferred Marketing Developer Program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, Ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.

About Moontoast

Moontoast is an industry leader in social marketing, social commerce and social analytics. Moontoast’s Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of engagement and commerce applications. Brands can directly measure social and transactional results using Moontoast’s patent-pending Social Analytics Suite. With Moontoast, brands activate their fans to interact in Facebook and Twitter and content networks where the brand is a beacon. For more information, visit www.moontoast.com.

Facebook® is a registered trademark of Facebook, Inc.

Company helps brands develop deeper social relationships, deliver more relevant content, and measure more meaningful results.

BOSTON, Feb 22, 2012 (BUSINESS WIRE) — Social Commerce startup, Moontoast, who recently closed a $6,000,000 round of funding, has announced a significant update to its patent-pending Social Analytics Suite platform, which aims to bridge the gap between social media marketing and ROI.

Moontoast ties together transactional and social data to help brands optimize campaign performance and react quickly to customer behavioral shifts. At the core of Moontoast’s Premium Social Analytics Suite is their proprietary model for social performance analysis, Return on Fan(TM), designed to provide marketers with the quantitative and qualitative measurement of the impact that a fan has on a brand in the Social Web.

“The Moontoast Social Analytics Suite combines data in a way that makes it easy to see stories unfold,” said Tim Putnam, Moontoast’s Vice President of Marketing and Client Services. “As marketing managers, we’ve been trying for years to define returns in social, and the Social Analytics Suite makes it easy to see exactly which messages build relationships, which are the most relevant to fans and followers, and how they ultimately drive sales and results.”

The Social Analytics Suite collects data across a variety of channels and displays it in an intuitive interface where the user is never more than two clicks away from drilling all the way into discreet metrics. By displaying engagement transactions (monetary and non-monetary), Moontoast provides unique insight into fan relationships, enabling brands to understand behavior and make critical and timely decisions on their social campaigns happening today.

The one-screen interface is simple to use, yet powerful enough to view the entire Social Activation Lifecycle: social messages lead to impressions, which lead to interaction, which lead to transactions and, finally, long-term endorsement.

“There is a fundamental shift occurring in digital commerce,” said Blair Heavey, Moontoast’s CEO, “consumers want to see sales that interest them, coupled with the ability to purchase immediately from the same page; and brands want innovative and elegant solutions that drive unprecedented engagement and the ability to constantly stay on top of what consumers are interested in. We are very excited to launch this product.”

Premium Social Analytics Suite Overview:

– Moontoast Analytics provides data into which offers, within which stores, are most appealing within a given day and over time.

– Analytics provides insight into how interaction strategy affects transactions, both monetary and non-monetary, as well as social and revenue growth, all within one screen.

– Brand managers can use Social Analytics to respond quickly to communities’ activity and take advantage of buzz and spikes in interest, or lack thereof, and change course.

– Campaign overview provides summary of relationships, relevancy, and results, with suggestive insights to improve all on one page.

Moontoast, whose Social Activation Engine facilitates sales and engagement across social networks, blogs, and ad networks, is making a big bet on social analytics for 2012. “Social commerce is an early market, but brands know they need to better understand social media in general,” added Heavey. “Our Social Analytics Suite shows how fans interact with each post and how that relates to social growth, endorsement, and revenue growth. There is no better tool available for a comprehensive view of social commerce and engagement.”

Moontoast is the only company that offers a Social Activation Engine allowing affinity brands to build fan relationships, engage fans wherever they are in social, drive actions and results from those fans, and understand through Analytics what the fans are doing on the social web right now.