The Fan Brand’s Guide to Facebook Commerce
We’ve known for quite some time that brand pages on Facebook are low-cost ways to develop brand affinity. Some businesses have embraced Facebook as a marketing channel while others have yet to adopt a robust strategy to engage and reward fans on the site.
Enter Facebook commerce. Facebook commerce on its own won’t develop brand affinity or grow a community. However, when weaved into a social media strategy, Facebook commerce becomes a rewards tool and a way to measure ROI.
We wrote The Fan Brand’s Guide to Facebook Commerce to help brands make sense of commerce in the Facebook landscape.
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