News, Insights and Highlights from the world of Social Marketing

Moontoast Named Facebook Preferred Marketing Developer

by Bill Power
June 4, 2012 at 8:09 PM

Moontoast creates social and mobile marketing apps that help brands better engage with fans and drive new customer acquisition.

[Boston, MA] – [June 4, 2012] – Moontoast announced today it was recognized by the Facebook® Preferred Marketing Developer (“PMD”) team and accepted as a Facebook PMD. Moontoast develops social and mobile interactive experiences that load directly in the Facebook news feed or through Sponsored Stories, enabling brands to more effectively acquire, engage and transact with fans directly.

Facebook marketing helps brands connect with existing customers create relationships with new customers.. Moontoast’s Social Activation Engine is based on the four stages of fan activation – discovery, interaction, transaction, and endorsement – to give people relevant content while providing online marketers the ability to interact and transact with consumers through a series of powerful apps. Moontoast’s Social Analytics provide online marketers with intelligence insights to see clear connections between social reach, engagement and transactions with fans, enabling marketers to achieve meaningful business results.

Moontoast is a market leader in social engagement, social commerce, and social analytics. Moontoast’s socially distributable marketing applications and patent-pending social analytics facilitate social marketing and help brands drive lead generation, email acquisition, and product sales.

To be accepted into the PMD program, Moontoast had to demonstrate unique capabilities that help marketers scale and achieve efficiency, and extend measurably beyond the functionality of Facebook’s native tools. As a Preferred Marketing Developer, Moontoast will further enhance its clients social solutions by benefiting from access to the Facebook platform’s APIs, the Facebook Mobile Platform, and guidance from the PMD community.

“We are very excited to have qualified for the PMD program which recognizes Moontoast’s approach to social marketing and social analytics,” said Blair Heavey, Moontoast CEO. “The program will enable Moontoast to add additional social context and features to our product which will improve our clients’ ability to reach and engage their audience with relevant content and measure the results.”
Moontoast clients have achieved impressive returns within the Facebook platform, including:

• Average 69% lift in new fan acquisition

• Average 6.75x greater engagement

• As high as 18% conversion for product transactions

• 75% to 90% new customer acquisition rates

Moontoast’s clients include global and Fortune 500 brands like Procter & Gamble, Time Inc., Simon & Schuster, and Universal Music. Gartner Research has named Moontoast a “Cool Vendor” in Music and eCommerce, and Billboard Magazine called Moontoast a “Top Startup of 2011”.

The Facebook Preferred Marketing Developer Program recognizes companies that have developed technologies in one or more of the following specialty areas: Page management solutions, Ads management solutions, services and platforms for building socially enabled integrations, and/or tools for Page Insights analysis.

About Moontoast

Moontoast is an industry leader in social marketing, social commerce and social analytics. Moontoast’s Social Activation Engine enables brands to effectively focus their social efforts on relationships, relevancy and results through a library of engagement and commerce applications. Brands can directly measure social and transactional results using Moontoast’s patent-pending Social Analytics Suite. With Moontoast, brands activate their fans to interact in Facebook and Twitter and content networks where the brand is a beacon. For more information, visit

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