DITE (Discovery, Interaction, Transaction, Endorsement) is Moontoast’s innovative methodology to drive social value for brands. Moontoast apps are built to measure each phase so we can deconstruct the performance of a campaign and understand reach, relevancy, customer acquisition, and attribution.

• Discovery: Similar to a CPM, this is the measurement of possible impressions of a Brand’s social positioning that contains a Moontoast application
• Interaction: Similar to a CPC, this is the measurement of anyone who opens and navigates (CPE) through the Moontoast app once they have discovered it.
• Transaction: Similar to a CPA, this is the measurement of both monetary and non-monetary results from the discovery and interaction.
• Endorsement: This is a unique social measurement where individuals can endorse the offer/campaign/brand and create more discoveries organically.

DITE Methodology is the foundation of Moontoast’s Return on Fan™ investment metric which provides unparalleled social media and distributed commerce analysis.